The Direct Sight team is made up of fully qualified opticians and ophthalmic specialists, who are committed to giving you the same level of quality and expertise you would find in any high street opticians.
Direct Sight is a UK based company and one of the leading suppliers of prescription glasses, non-prescription glasses and sunglasses online, featuring one of the largest collections of glasses frames from specially selected unbranded frames to designer frames such as Ray-Ban and Oakley.
Direct Sight is the product of a family run opticians practice that was established in 1901 and has been past down the generations changing along the way to adapt to modern technology. Bringing the high street practice onto the internet to make buying your prescription glasses a simple process that you can do from the comfort of your own home!
Our Aim
Our aim is to provide you with excellent customer service, high quality prescription glasses and sunglasses and most of all a huge cost saving compared to the high street optician. That is why we supply prescription glasses from as little as £9. Our only compromise is on price not on quality.
Customer satisfaction is what drives us, prescription glasses are what we deliver but what we really sell is service. The reputation we build is the real value of our business and our “Excellent” TrustPilot rating from over 32,000 reviews is a testament to this.
We strive to provide high quality eyewear at discounted prices of which will be delivered directly to your door. At Direct Sight we are able to supply glasses at a reduced price as we deliver to you direct from our manufacturing facility. This means you can get high quality glasses at affordable prices. We can offer the same level of service with up to 80% off high street prices. Our mission is to 'Focus on value and variety'.
Optical Store
If you dont want to shop on line we have an Optical Store at our Amersham production facility, where you can try on frames before you buy but also benefit from the same reduced website prices.
We have 1,000’s of glasses frames and sunglasses to choose from with the same prescription lens options such as varifocal, bifocal single vision and blue light blocking lenses that are available online.
Parking is free and we also offer glasses same day while you wait where possible.
Our Laboratory
We manufacture all of our prescription glasses in our own purpose built laboratory in Amersham, Buckinghamshire, UK and we employ fully qualified laboratory technicians to operate the state of the art equipment that we use to make your glasses. We have a small team of dispensing opticians who check each and every pair of prescription glasses prior to them being sent out to you. Each pair of glasses goes through an 7 point quality check prior to dispatch. So you can rest assured that you will receive a perfect pair of glasses.
Customer Service
Our skilled and experienced customer service team and opticians are available for direct consultation with customers and are on-hand to help guide you through the options, ensuring you always end up with the correct prescription and most suitable frames.
Our ordering process is simple and we are confident that once you have experienced our customer service and prescription glasses, you will not want to go back to paying high street prices again!
Glasses Frames & Prescription Lenses
All of our frames and lenses are of the highest quality from reputable suppliers. The majority of our suppliers also supply many of the high street opticians. Our cheaper prices do not reflect in any less quality in our prescription glasses. We are an authorised stockist for for all of the Designer Branded frames that we sell. So you shop with confidence knowing that you will receive an authentic high quality pair of glasses when ordering glasses online from Direct Sight, there is no compromise in quality. With high quality prescription glasses starting from only £9, it's no wonder we've quickly become one of the leading supplier of both designer glasses and budget glasses frames online.
As Seen On TV
In 2020 we launched our first TV advertisement. Watch the full Ad here.
Quality Control
All prescription glasses are subject to a 7 point quality control check prior to dispatch. This includes prescription accuracy, pd, lens fitting, lens coatings/treatments, lens surface quality, frame alignment and frame condition. If your glasses do not pass all of our strict quality control checks then we will remake your glasses.
In the unfortunate event that your glasses fail quality control and need to be remade we will notify you via email or phone of any potential delay.
100% Satisfaction
Customer satisfaction is our number one priority. We believe that you will be satisfied with the quality of our glasses. However, if you are not 100% satisfied with your new glasses you can return them within 30 days for a refund or an exchange. Our friendly customer service team will be on hand to help when ever you need them.
With all of our glasses we offer 30 day free returns, 1 years warranty and scratch guarantee. If you scratch your lenses within the first 12 month we will replace them for you for FREE!
Price Match Guarantee
We pride ourselves in providing high quality eyewear at affordable prices. We will happily price match with other UK based sites that are official designer glasses and sunglasses dealers, giving you the comfort to buy from Direct Sight at the best price!
We do not price match against eBay listings. Although we make every effort to offer the best possible prices we reserve the right to refuse any price match requests.