Made in our UK lab · Next Day DeliveryEyewear experts, generations in the making
Our family's experience in optics dates back to 1960. Today, Direct Sight combines decades of optical experience with modern technology and our UK optical laboratory to make ordering prescription eyewear straightforward and accessible.
Independent
Family run
UK optical lab
Rated Excellent · 41,144 reviews
1,000,000+
pairs of glasses made
1960
in optics since
As seen on TV
Made by hand · Amersham, UK
Your glasses aren't pulled off a shelf
Every pair is crafted individually in our own laboratory in Amersham, on the same precision equipment optical labs use, by technicians who spent 20+ years glazing lenses in opticians' practices.
Every lens checked for accuracy
Checked using a focimeter. The same type of professional instrument used by opticians.
Glazed on our MEI Bisphera
Your lenses are precisely shaped and edged to your frame using advanced optical glazing technology.
Coatings applied with care
Anti-reflective, scratch-resistant and tint options, applied and cured in our own lab.
The people behind your glasses
Every pair is made and checked by our own technicians in our Amersham lab.
Our Story
Our story begins in 1960, when our family first entered the optical profession in West London.
For generations, eyewear has been part of our family. The technology has changed. The way people shop has changed. But what matters hasn't is getting the prescription right, making glasses carefully and treating customers fairly.
In 2004, we took that experience online and created Direct Sight. The idea was simple. By selling directly to customers and investing in our own optical laboratory, we could offer professionally made prescription glasses without many of the costs associated with traditional high-street retail.
More than two decades later, we are still independent, still family run and still focused on that same idea.
- 1960Our family's story in optics begins.
- 2004Direct Sight launches online.
- 2010sOur Amersham optical laboratory opens.
- 2020Direct Sight reaches television screens across the UK.
- 2026More than one million pairs of glasses made.
Made here. By us.
Our optical team uses specialist equipment to prepare, glaze, assemble and inspect prescription eyewear. Keeping this process within our own laboratory gives us greater oversight of quality and production.
From straightforward single vision prescriptions to varifocals and prescription sunglasses, each order follows the appropriate production and checking process before it leaves us.
Although you order your glasses, there is always real optical expertise behind them.
Better eyewear shouldn't require a bigger price tag.
We believe good vision should be accessible.
Selling online and glazing prescription glasses in our own laboratory allows us to operate differently from a traditional high street retail model. It helps us keep greater control over production while reducing some of the overheads associated with a large store network.
That's how we can offer complete prescription glasses from £9, alongside premium frames, varifocals, prescription sunglasses and additional lens options for customers who need them.
You choose what you need. We explain the options clearly, so you can make the choice that's right for you.
7 point inspection
Every prescription order checked before dispatch.
30 day returns
Changed your mind? Send them back.
365 day guarantee
Our workmanship is covered.
UK customer support
Real people available when you need us.
Come and see us.
Prefer choosing your glasses in person? Visit our Amersham store at our optical laboratory, browse our range of frames and meet members of the team behind Direct Sight.
