Privacy Policy

Direct Sight Privacy and cookie policy

1. Introduction

Please do not register on or send email to the Site if you do not want the contained information to be processed by us in the methods outlined in this notice. By providing us with information on or via the site, you consent to the transfer of personal data as described and outlined in the following policy:

Your privacy is extremely important to us. The Direct Sight Privacy and Cookie Policy outlines what information we collect about you and what we do with that information. We recommend all customers take the time to read it carefully.

At Direct Sight ("we") run the site www.directsight.co.uk (the "Site") for visitors who wish to find more details about our business and for visitors who wish to purchase our products ("you") using the Site. Direct Sight will make every reasonable effort to comply with the Data Protection Act 1998.

Your access, use of and submission of an order via the Site constitutes your explicit consent to the collection, transfer and use of your personal data, in the manner outlined in this Privacy & Cookie Policy ("the Policy"). If you disagree with any aspect of the way Direct Sight process data collected, we recommend that you do not use the Site. If you wish to obtain further information about us and/or the contents of this Privacy and Cookie Policy, you can get in touch with us via email, post or telephone.

2. What Type of Data Do We Collect?

Personal data relating to Internet users viewing the Site may be collected through the Site on each or any of the following occasions:

data relating to navigation of the Site may be collected by our web servers or by cookies when you are browsing the Site; data relating to your identity and email address may be collected when you send an email to us through the Site, for instance via the 'Contact' page or when you submit an Order Form in accordance with the Direct Sight Terms and Conditions;data relating to your identity may be collected by the Site on registration for online ordering; anddata relating to your identity, medical details as contained on any prescription or other supporting information that you provide to us, whether by email, telephone, fax or post.Upon collection the personal data will be stored for as long as is reasonably necessary to provide goods and services, including after sales services to you, in accordance with the Direct Sight Terms and Conditions.

3.What is a Cookie?

A cookie is a very small element of data that your web browser stores on your computer's hard drive whenever you access a website. The Site makes use of the following types of cookie technology:

A "Session cookie", which contains a random ID number automatically allocated to your computer by the web server for the length of your visit. It is meant to make your use of the Site quicker and easier. The Session cookie will be deactivated after thirty minutes of inactivity on the Site and will be automatically removed from your computer when you close your browser.A "Script generated cookie" is automatically allocated to your computer when you register to access any restricted areas of the Site and on every visit thereafter. It only contains an identifier which will enable the Site to identify you as a registered user so that you do not have to continually re-identify yourself while you move from one server to another during your visit to the Site. It will remain on your computer after your visit until it is manually removed. If you do remove the cookie, it will be placed again at your next visit.

Third-Party Cookies
We may use third-party advertising companies or affiliates to display advertisements on the Direct Sight website. These third-party advertising companies or affiliates may separately place or recognise a cookie file on your browser in the course of delivering advertisements to the Site. We cannot view or gain access to the information collected or stored in third party cookies. We do not provide any personal data about you to these third party advertisers or affiliates or to any other third party.

Please not you do not have to agree to the use of cookies. For information on how to reject cookies, see the Removing and Disabling Cookies Section located below. However, in order to successfully use the payment section of the Site, we recommend that you do not block the recording of cookies on your computer.

4. Removing and Disabling Cookies

If you do not want us to place cookies on your computer at all, you can set your web browser to disable or reject cookies. This will result in no website being able to place cookies on your computer. You can do this by accessing and adjusting the cookie preferences in your browser. Setting your browser to disable or reject cookie may however mean that you will not be able to enjoy full use of all parts of the Site.

Should you want to remove previously stored cookies, you can manually delete them at any time. This will not prevent websites from placing further cookies on your computer.

To find out exactly how to disable or remove cookies, please go to http://www.aboutcookies.org/default.aspx

5. What We Do With The Information We Collect

DATA COLLECTED BY WEB SERVERS AND COOKIES
The web servers that serve the Site collect the IP address of visitors, their Site navigation information, as well as the user name (if the user has registered to any restricted areas of the Site).

This information is regularly aggregated and de-identified so that the number of visits to the Site and its pages, the average time spent on the Site, bounce rate and other metrics can be measured and analysed, in order to improve our product offerings and marketing approach and to generally improve the Site's content and functionality. This information will not be used to create profiles of individual users. We will not track the individual navigation of visitors, except in the very limited cases where a visitor faces navigation problems which require a technical intervention to correct the problem and/or to detect potential intrusions.

DATA COLLECTED ON SENDING AN EMAIL TO THE OWNER
You may on occasion want to send an email to us through the Site. By doing so, you will provide us with basic information about yourself, including your email address, name, telephone numbers, etc. and could include medical information relating to individual prescriptions.

We will not use the information you provide when sending us emails for purposes other than responding to your message, handling your query or your Order or analysing your feedback in order to improve the Site.

Except if provided to others, as set out below, the supplied data will be kept on the Site's secured servers and computer systems, which is protected from outside intrusions.

DATA COLLECTED THROUGH SUBMISSION OF ORDER FORM
In addition to a copy of your prescription from a registered medical practitioner or registered ophthalmic optician, you are required to provide the personal information set out in the Order Form.

This information, as well as your password, is processed by us for the purpose of processing your Order Form, delivery of Goods to you and otherwise performing our obligations to you in accordance with the Direct Sight Terms and Conditions. If you do not wish to register, but would still like product or service information, all you need to do is contact us via either phone or email.

If you specify on the "Cardholder Details" page that you are interested in receiving news from Direct Sight, your personal data will be used and transferred for direct marketing purposes. Except as expressly stated in this Privacy and Cookies Policy and in our Terms and Conditions we will not send you 'junk mail', and your details will not be passed to any organisation beyond Direct Sight without your prior expressed permission.