Buddy Holly Style Icon

Musician Buddy Holly was a true rock and roll icon in the years before his untimely death in 1959. Known worldwide, he is cited as the influence for many music legends including The Beatles, Bob Dylan… Continue reading

World's Craziest Eyewear

For those not willing to follow the crowd, there are a variety of glasses available on the market not created for eyewear consumers in the conventional sense, leaning more towards the more adventurous… Continue reading

Why You Shouldn’t Buy Your Child’s Glasses Online

When it comes to our children, we’d do anything to keep them safe and sound. When they need medicine to soothe a headache, a cough sweet to relieve a sore throat, or a plaster to heal a graze from p… Continue reading

Pick Of The Best Retro Eyewear This Season

The retro theme has never been hotter on the world’s finest catwalks than it is this season. From 1920s retro styles to later styles as echoed in Mad Men, the retro vibe is alive and kicking. We tak… Continue reading

Oakley Augmented Reality Glasses

Google's announcement that they are to make a set of augmented reality glasses in the near future under the name Project Glass got us really excited here at Direct Sight.

The project promis… Continue reading

Happy Birthday Marc Jacobs!

Fashion designer Marc Jacobs celebrated his birthday yesterday, so in celebration we’re sharing some of our favourite Marc Jacobs frames.

Marc Jacobs MJ 376

This women  Continue reading

Pop princess Katy Perry to make 3D movie

Saying we’re excited is a teeny bit of an understatement. It has been announced that pop royalty Katy Perry is set to release a 3D movie of her Teenage Dream tour with Paramount, with interviews and… Continue reading

Eye Catching Marketing from one of the World’s Biggest Brands

The latest advertising campaign for Burger King Netherlands certainly can’t be categorised as boring and predictable.

The ad, which shows a woman’s eye emblazoned with bright eye shadow… Continue reading

2012 Fashion Eyewear Trends from the Catwalk...to us!

Now that spring has finally sprung, it’s time to take a look into this season’s hottest fashion eyewear trends which have been seen on the catwalks of our favourite designers. From Ralph Lauren to… Continue reading

Making the most of your new glasses

Once you’ve ordered your new glasses, it can sometimes be quite a challenge to get used to them if you’ve chosen a new lens option. Here is our guide to getting you used to your new glasses:
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