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This is clearly a style you don't want to miss!

There’s a new trend emerging this year for clear plastic glasses, from classic wayfarer specs with clear frames to retro round sunnies. Clear frames strike the balance between making an edgy fashion statement and a style discreet enough to wear to the office. These are our favourites, starting from only £15! DS Collection CP199- £15At £15, our CP199 is one of our bestselling plastic frames and features a classic wayfarer style with wide arms. We love these as classic prescription gl… Continue reading

New Year, New Styles!

If you haven’t already browsed our designer frames, you’re in for a treat because we’ve added over 50 brand new styles, from glamorous Guccis to sporty Smith frames. These are our favourite new frames to see you through the new year.  Gucci GG1037Classic, understated and effortlessly chic, the GG1037 is one of our favourites this year. With a slim plastic frame and straight narrow arms, it makes an ideal pair of smart glasses for the office. Each pair includes the recognisable Gu… Continue reading

Shop Our New Season Styles from just £55!

We've added some gorgeous new styles to our DS Collection, from vintage tortoise frames to pretty petite styles. Shop the range starting from just £55! Can't decide? Add a second pair for free! Shop the full range of new styles here. … Continue reading

Our Must-Have Bargains for the Festive Season!

There’s a nip in the air and no denying that winter is just around the corner. But with the colder weather comes a great new season for fashion. We’ve picked out our favourite styles from our DS Collection, JK London City and Podium ranges to help you look stylish this winter.A173The A173 is one of our bestselling frames, and it’s no wonder: the round frame with keyhole nose bridge strikes the right balance between classic everyday style and making a quirky fashion statement. We love the b… Continue reading

Stuck for Ideas this Christmas? See our Glasses Gift Guide.

Stuck for ideas this Christmas? See our Glasses Gift Guide! For many, Christmas shopping is the dreaded task  we always plan to do months in advance, and always end up doing on the final few days leading up to the 25th. The shops are manic, the Christmas music is blaring and the crowds are battling to get the last of the good stuff in the seasonal sales. It’s no wonder that online shopping has become so popular, with many people choosing to do all their shopping with just a few clicks on the… Continue reading

The iPhone App Revolutionising The Way Your Eyes Are Tested

Many people say that once they'd bought an iPhone, they wondered how they ever coped without it. From social media, games, navigation tools and keeping up-to-date with news, the possibilities are endless when it comes to apps to download.But it turns out that iPhone apps could be useful for medical professionals, too. Researchers from the Massachusetts Eye and Ear Hospital, Harvard Medical School have explored the feasibility of using a simple smartphone camera for retinal imaging. Retinal imagi… Continue reading

Check Out Our Favourite Retro Frames This Summer

This summer everyone is wearing retro specs and we’ve got some fab styles to perfect your vintage style. These are our top picks:RoundRound glasses are a tricky trend to pull off but will always be the ultimate retro classics. We love the U26 for its neat, narrow frame in a choice of black or tortoiseshell- one of our biggest bestsellers! BrowlineBrowline styles are a celebrity favourite and add a great vintage twist. Choose from bold angular styles like the Podium Alice for £110 or th… Continue reading

The Great Great Gatsby

Our favourite Romeo is back as Leonardo DiCaprio takes to the big screen in Baz Luhrmann’s much-anticipated release of The Great Gatsby. Starring alongside Carey Mulligan, the whole cast has been styled in Luhrmann’s trademark flamboyant glamour.
We’ve taken a closer look at some of the emerging 1920s trends:Jay Gatsby (Leo) wears a pair of round vintage sunglasses in brown acetate. We love the A185 for this style. With a dark brown lens tint, these would make a perfect pair o… Continue reading

Would You Pay £300 to Try on a Dress?

The luxury designer brand, Vera Wang, has recently announced it will begin charging customers to try on dresses. In Shanghai, customers will now have to pay 3,000 Yuan (around £320) for a 90-minute slot to try on the dresses. If they don’t make a purchase, they will not be refunded. This has been introduced in an attempt to reduce fraud and damage to the dresses (not surprising considering they can cost up to £7000!). It is hoped that anyone willing (and able) to pay the try-on fee will be a… Continue reading

Right Now We're Loving Coloured Sunglasses

Right now we’re loving coloured sunglasses- the bigger and bolder, the better.
Hot celebrities like Jessica Alba, Alexa Chung and Taylor Swift have all been spotted rocking the coloured sunglasses trend and it’s no surprise because they’re a great way to add a fun twist to your spring/summer wardrobe. Jessica Alba loves her turquoise sunnies with bold wayfarer frame. For a great pair of summertime sunnies in this colour, we love the Carrera 9 with oversized frame and two-tone… Continue reading