When it comes to our children, we’d do anything to keep them safe and sound. When they need medicine to soothe a headache, a cough sweet to relieve a sore throat, or a plaster to heal a graze from playing in the garden – we provide them with what they need to get better.
We also seem happy to pay out on healthcare items for our children: and let’s face it, why wouldn’t we? There are even some great deals to be had online; with online pharmacists offering plasters and other use… Continue reading →
The retro theme has never been hotter on the world’s finest catwalks than it is this season. From 1920s retro styles to later styles as echoed in Mad Men, the retro vibe is alive and kicking. We take a look at a few pieces from the eyewear market’s take on this key trend.
1920s Our very own U26 features a stunning retro frame with inspiration hailing from the 1920s; the time where fashion was entering the modern era and women were breaking boundaries with their … Continue reading →
Google's announcement that they are to make a set of augmented reality glasses in the near future under the name Project Glass got us really excited here at Direct Sight.
The project promises to change the way people view the world, offering a pair of spectacles with the ability to show you directions, co-ordinates, nearby places (and adverts) whilst you're viewing your normal everyday things.
Last night it was announced that Californian sunglasses company Oakley has been w… Continue reading →
Fashion designer Marc Jacobs celebrated his birthday yesterday, so in celebration we’re sharing some of our favourite Marc Jacobs frames.
Marc Jacobs MJ 376
This women’s retro frame looks great in this classic tortoiseshell colour. The Marc Jacobs branding is visible on the thick acetate arms and we love its geeky appeal. Marc Jacobs 362/S
These oversized squared sunglasses mimic the much sought-after celebrity look that is so popular… Continue reading →
Saying we’re excited is a teeny bit of an understatement. It has been announced that pop royalty Katy Perry is set to release a 3D movie of her Teenage Dream tour with Paramount, with interviews and details on Katy Perry’s life both on and off stage.
The movie is due out this summer and as one of our favourite pop stars is known for her striking fashion choices, we’re bound to find even more inspiration from her eyewear choices during the movie.
The latest advertising campaign for Burger King Netherlands certainly can’t be categorised as boring and predictable.
The ad, which shows a woman’s eye emblazoned with bright eye shadow and clever painting effects, is a simple and effective way to get the message across about their product and new look.
From the eyelid bun to each carefully designed filling, the design is a great way to attract attention. What do you think on Burger King’s newest eye catching a… Continue reading →
Now that spring has finally sprung, it’s time to take a look into this season’s hottest fashion eyewear trends which have been seen on the catwalks of our favourite designers. From Ralph Lauren to Prada, this season there is a wealth of styles for you to recreate with your eyewear choices available at Direct Sight.
Pretty Pastels As seen on the 2012 Spring/Summer collections from the likes of Ralph Lauren and Marc Jacobs, pastels are easy to wear and offer a fresh lo… Continue reading →
Once you’ve ordered your new glasses, it can sometimes be quite a challenge to get used to them if you’ve chosen a new lens option. Here is our guide to getting you used to your new glasses:
Bifocals Bifocals are generally quite easy to adapt to. The top part of the lens is for viewing objects in the distance, whilst the bottom part is for reading. Useful checks when putting your bifocals on for the first time are:
Milan is one of a handful of fashion capitals in the world, sitting proudly amongst other big players in the industry including New York, London and Paris.
Renowned for being the birth place of many of the world's favourite designer labels, celebrated for its trend-setting nature and dedicated in its attitudes towards beautiful fashion, Milan is the source for inspiration and celebration in all things fashion.
The MIDO optical fair is held every year and brings together the… Continue reading →
When you rely on your glasses for everyday wear, grubby fingerprints, smudges and dust particlescan prove very annoying. Even the slightest point of a finger to re-arrange your glasses from slipping down your nose can leave a rather unsightly and difficult to miss smudge on your lenses.The most obvious tip is to house your glasses in a hard-backed case. Not only does this soften the landing if your glasses are dropped, but it also means dust can't enter thecase. A soft pouch is another option,bu… Continue reading →
