If you haven’t already browsed our designer frames, you’re in for a treat because we’ve added over 50 brand new styles, from glamorous Guccis to sporty Smith frames. These are our favourite new frames to see you through the new year.  Gucci GG1037Classic, understated and effortlessly chic, the GG1037 is one of our favourites this year. With a slim plastic frame and straight narrow arms, it makes an ideal pair of smart glasses for the office. Each pair includes the recognisable Gu… Continue reading →

There’s a nip in the air and no denying that winter is just around the corner. But with the colder weather comes a great new season for fashion. We’ve picked out our favourite styles from our DS Collection, JK London City and Podium ranges to help you look stylish this winter.A173The A173 is one of our bestselling frames, and it’s no wonder: the round frame with keyhole nose bridge strikes the right balance between classic everyday style and making a quirky fashion statement. We love the b… Continue reading →

It’s time to get your advent calendars at the ready because it’s only 3 days until the beginning Advent! The Christmas decorations may have already appeared in the shops by the end of October, but for the average holidaymaker, it’s not until December that we can truly begin the countdown to Christmas day.
So what will you be buying for your loved ones this Christmas?
Check out this quick gift guide if you’re struggling for ideas...
The Wife
When it comes to shopping … Continue reading →

One of the biggest trends this season is baroque. Baroque is the term used to describe a period in architectural design history beginning in 1600 and defined by intricate detailing and grandeur to produce an effect of splendour and luxury. As we all know, in the world of fashion, one of the best ways to make an impact on the catwalk is to evoke nostalgia for a time in history, whether that be 1960s shift dresses or Victorian gowns. In this respect, the latest trend for Baroque fashion should com… Continue reading →

Tomorrow, the 14th September, marks the beginning of London Fashion Week as designers, models, makeup artists and a whole host of celebrity guests prepare to line the catwalks and mingle with the stars. At Direct Sight, we’re all excited about the beginning of one of the biggest fashion events of year. We decided it was time to celebrate our range of eyewear designed exclusively by some of the best British designers.
Alexander McQueen
The late Alexander McQueen founded the brand whic… Continue reading →

This weekend marks the beginning of Reading Festival 2012. With headliners including Foo Fighters, Kasabian and The Cure, it’s predicted to be a great weekend.But for those of us with glasses, camping can be fraught with difficulties. Here are a few simple tips for looking after your glasses over the festival weekend:
1.    Take baby wipes or cleansing wipes to keep the frames clean. With mud and rain forecast for Reading, it’s important to keep your glasses looking fresh.
2. … Continue reading →

What do Sarah Jessica Parker, Claudia Schiffer, Sienna Miller and Lady Gaga all have in common? The answer is that they, along with the majority of the world’s celebrity population, are all dedicated fans of legendary fashion brand, Alexander McQueen. But beneath the elegant and innovative couture designs of the brand is the man himself who came from humble beginnings to found one of the most successful design brands in fashion history. The late Alexander McQueen, who tragically died in Februa… Continue reading →

Having declared themselves best pals with A-listers Tom Cruise, Katie Holmes, and royal couple Will and Kate, David and Victoria Beckham are at the height of the celebrity empire. Between the two of them, they have covered all the bases to secure their seats in the throne, including: singing, modelling, sports, fashion designing and even a brief acting part for Victoria. As it appears to often be the case, footballers’ wives choose fashion-designing as a glamorous career choice and yet, Victor… Continue reading →

Every day the media bombards us with images of celebrities looking either too old or too young, whether they’re underage or needing to act their age. But at Direct Sight, we believe it’s easy to find a signature style, no matter what your age range. So whether you want to grow old gracefully or hold onto the early years, with our wide range of prescription glasses available you can create a look to suit you.
Trendy 20s
The twenties are a time of excitement and growth, with ever-c… Continue reading →

Well, not strictly Harry Potter... but today is Daniel Radcliffe’s 23rd birthday! And here at Direct Sight, we think the young wizard’s birthday is worth celebrating. In true Harry Potter style, here are our favourite geeky round glasses frames:
One of our most popular designs is the DS collection U26, featuring a round lens shape in tortoiseshell or black acrylic frame. But these glasses needn’t be saved for Potter fancy-dress because their geeky retro style is very much on-tr… Continue reading →