With Jay-Z one of the top contenders in the hip hop rich list, it’s difficult to avoid seeing the a-list of the music world in the media. One thing is clear: they’ve all got great style, and we decided it was time for a celebration of the trademark rap-star fashion. So apart from an impressive rap talent, trophy wif, and best pal like Kanye West, what makes a great rapper? Cool sunglasses seem to have become a wardrobe essential for a rap-star image, whether for outside, indoors, or on the r… Continue reading →

With the London Olympics just around the corner and the torch nearing the end of its journey to the capital, we started to think about what the British sports pros would be wearing on the big day.
For rowing star Sam Townsend, the Adidas Polarized Evil Eye Halfrim Pro would be the ideal pair of sports glasses to enhance his performance on the water. With wrap around vision, Townsend would easily be able to keep an eye on the competition, whilst guaranteeing he keeps the … Continue reading →

With the Olympic Games coming up, the eyes of the world are going to be on London and the professional sportsmen and women who will be performing to the best of their abilities.Goggles And Glasses For SportTraining hard is part of the key to success as is having the right equipment, and several Olympic standard sports demand protective eyewear as a given. A professional sportsperson in these areas would not dream of risking his or her eyesight by neglecting to wear goggles or glasses designed to… Continue reading →

At Direct Sight, we’re pretty excited about the new Spiderman film release. As it turns out, Peter Parker looks pretty good in his geeky glasses, which got us thinking about other characters with super powers who wear spectacles...
1.    At number 1, it has to be Superman (a.k.a. Clark Kent). As the quiet office nerd, Clark looks great in his favourite geeky frames. From the early days of the Christopher Reeve retro style, to the Tom Welling ‘Smallville’ update, we’re loving the … Continue reading →

With the festival season fast approaching, the last thing campers want to worry about is glasses and contact lenses. For many, keeping clean and topping up the beer supply are the main priorities, so the idea of trekking back to the tent or the dreaded campsite toilets for a quick contact lens change is the last thing on the mind. But unless you’re willing to suffer the front row crush, struggling to see your favourite band with poor eyesight can be a real problem. 
However,… Continue reading →

In the warm summer months, most people remember to protect their skin from ultraviolet (UV) rays and sun burn with sunscreen, but does everyone know that UV radiation is just as harmful to your eyes as your skin?All opticians know the dangers of UV radiation and can advise their customers on the best ways to protect their eyes, usually with UV protective prescription glasses or sunglasses.Do you know where your sunglasses are?Lots of people own sunglasses and treat them as a fashion accessory, n… Continue reading →

With the London 2012 Olympic and Paralympic Games fast approaching, iconic sports eyewear brand Oakley, an official sponsor of the event, has released a range of commemorative sunglasses for the events.The collection, instantly recognisable as Oakley due to signature features such as colourful frameless lenses and sport-inspired heavy duty structure, will include two Team GB performance styles, Radar Path and Flak Jacket, and two London 2012 active-lifestyle models, the heavier London 2012 Fuel … Continue reading →

With the Olympic GB Rowing Squad to be announced on the 6th June, we were proud to see some great results from the squad at the Rowing World Cup in Lucerne, Switzerland.The GB team won three gold medals on the finals day, which is their last competition before the Olympics start this summer.The team wore Adidas Supernova Pro and Adizero Tempo glasses, and we think they look great!Shop the Adidas eyewear collection.… Continue reading →

Often people talk of treacherous driving conditions in terms of driving rain, heavy snow or mist and fog which obscure visibility of vehicles around you, but strong sunshine is understated as a potentially dangerous form of weather, where wearing the right sunglasses can be the difference of keeping your eyes on the road for those valuable few seconds where you would otherwise be momentarily blinded.Blinding SunAlthough extensive sunlight on your car windscreen is most likely during the coming s… Continue reading →

For those not willing to follow the crowd, there are a variety of glasses available on the market not created for eyewear consumers in the conventional sense, leaning more towards the more adventurous buyer who wants something a little different from their next choice of eyewear, maybe to show off at a party or to perform in an Elton John style tribute act.

The products listed here are the result of designers allowed to run wild with their creative juices, thinking outside the box wit… Continue reading →