There was a time when sports eyewear was seen as a misunderstood eyesore which had no place on the field of high impact sporting events, but now they are worn by athletes in a variety of sporting disciplines who swear by their ability to help them focus on their game rather than on eye related problems, while choosing the corrects frames can make a significant difference to overall performance.No More Stigma for Sports EyewearSports glasses can help keep potential eye injuries at bay arising fro… Continue reading →

After last night’s spectacular finale for the London 2012 Olympics, at Direct Sight we feel proud to be British, and what better way to celebrate than with some patriotic eyewear.These specs are our favourites from the event: These wacky shades are the perfect frames for celebrating in style. Show your dedication to the Olympians with this pair of Olympic sunglasses. For true British patriots, these Union Jack glasses are an essential buy. Even from a distance, there’s no mistaking where y… Continue reading →

Breaking down the jargon: what does it all mean?ReglazeLove your frames but need a new prescription? A reglaze is simply the term for providing replacement lenses in your own frames. So if your prescription needs updating or your lenses are damaged, at Direct Sight we can reglaze your glasses from just £10, saving you the money you would ordinarily spend on a brand new pair of specs. Click here for more information on our reglaze service.Single VisionAs the name suggests, single vision l… Continue reading →

At Direct Sight there’s not a lot that gets us more excited than a nice pair of sunglasses. Of course, their main function should always be to protect your peepers but because we supply only the very best quality frames we’re confident we’ve got you covered on that front.

That’s why we like to make sure that you’re enjoying your sunglasses as much as you can. You should always be as happy with your frames as we are when they leave Direct Sight HQ, so here’s a handy little… Continue reading →

What do Sarah Jessica Parker, Claudia Schiffer, Sienna Miller and Lady Gaga all have in common? The answer is that they, along with the majority of the world’s celebrity population, are all dedicated fans of legendary fashion brand, Alexander McQueen. But beneath the elegant and innovative couture designs of the brand is the man himself who came from humble beginnings to found one of the most successful design brands in fashion history. The late Alexander McQueen, who tragically died in Februa… Continue reading →

We are aware that the prevalence of eye disease is only likely to increase as we reach middle age, but startling statistics published in a recent report in the United States on vision problems shows a rapid increase in common eye disease of the older population in recent years.What Does The Report Say?A report entitled ‘Vision Problems in the US’ was released to the public in recent weeks by Prevent Blindness America which outlines a sharp increase in common eye problems of American citizens… Continue reading →

Having declared themselves best pals with A-listers Tom Cruise, Katie Holmes, and royal couple Will and Kate, David and Victoria Beckham are at the height of the celebrity empire. Between the two of them, they have covered all the bases to secure their seats in the throne, including: singing, modelling, sports, fashion designing and even a brief acting part for Victoria. As it appears to often be the case, footballers’ wives choose fashion-designing as a glamorous career choice and yet, Victor… Continue reading →

Prescription glasses are the favourite geek-chic accessory of young celebrity trend-setters at the moment, from quirky TV presenters like Alexa Chung, to teen actresses like Miley Cyrus. However, at Direct Sight, we think the glamorous mature ladies of film could teach the youngsters a thing or two about great style. It’s time to celebrate glasses for mature women.
From acting legend Meryl Streep, to mature beauty Diane Keaton, these ladies show that with age comes beauty. As we get older… Continue reading →

Why wait until her birthday? Tomorrow is National Girlfriends’ Day, so perhaps it’s time to treat her to a pair of luxury designer sunglasses...
We think we’ve got the frames your girlfriend will love. Our favourite summer picks include:
Bvlgari BV8030B Sunglasses
If you really want to surprise your girlfriend, these luxury sunglasses would be the ideal purchase. Bvlgari is an opulent brand renowned for their classic, elegant designs. These frames feature oversized, d… Continue reading →

Every day the media bombards us with images of celebrities looking either too old or too young, whether they’re underage or needing to act their age. But at Direct Sight, we believe it’s easy to find a signature style, no matter what your age range. So whether you want to grow old gracefully or hold onto the early years, with our wide range of prescription glasses available you can create a look to suit you.
Trendy 20s
The twenties are a time of excitement and growth, with ever-c… Continue reading →