People in ancient times wore eye glasses for a multitude of reasons, in fact they wore them not as visual aids, as the technology wasn't there yet.  Instead they wore them to conceal their expressions, protect against harsh environments and for many other reasons. One thing is for sure, the aura of prestige, power and intelligence that glasses bestow upon the wearer is deeply rooted in history.  

Inuit PeopleThe Inuit or Eskimo people of the Arctic can be credited for the world's fi… Continue reading →

Here at DirectSight HQ we’re keener than anyone to make sure our visitors have a good pair of well protected peepers. There I was tucking into a nice slice of jam on toast when I thought to myself...  this really is an underrated way of keeping your eyes in tip top condition.

That’s right – the humble slice of bilberry jam on toast packs quite a punch where our optics are concerned, and that’s because bilberry jam contains a compound called anthocyanoside – and anything wit… Continue reading →

Despite the NBA championship reaching scorching temperatures stateside as the best of seven series of games between Oklahoma City Thunder and Miami Heat is currently deadlocked at a win apiece, the hot talking point in the sport recently has focused not on the nuances of the game, but on the quirky attire of some of the team’s leading stars, namely those ‘nerd’ specs seen in post match interviews.Bold Statement or Fashion Faux Pas?The players in question include LeBron James and Dwyane Wad… Continue reading →

Did you know today is National Embrace Your Geekiness Day? Yes, it really exists. And that can only mean one thing- geeky glasses!  At Direct Sight we’ve got a huge range, from square retro frames to round Harry Potter-style glasses, so it’s time to take your pick and embrace your inner geek. And you won’t be alone; celebrities love the geeky look, such as presenter Alexa Chung with her kooky outfits and Anne Hathaway sporting a pair of quirky frames. The term ‘geek’ may have original… Continue reading →

Once we’ve booked our holiday all we want to do with our remaining money is spend it on sightseeing, restaurants and holiday mementos. In our efforts to conserve as much spending money as possible it’s often tempting to cut back on the essentials – skipping sun tan lotion every other day doesn’t seem like it can do much harm, and there doesn’t seem much point in spending more than you have to on sunglasses.

But would you rather impact upon your bank balance or your eye… Continue reading →

Today is National Different Coloured Eyes Day, which means it’s time to celebrate your own unique eye colour. All eyes are precious and individual, giving us each a unique outlook on the world. And whether your eyes are blue, brown, green or hazel, at Direct Sight we’re celebrating all the colours of the spectrum.

For some people, ‘different coloured eyes’ takes on whole a new meaning. Heterochromia Iridum is a condition where the iris of each eye is a different colour or, in … Continue reading →

With Jay-Z one of the top contenders in the hip hop rich list, it’s difficult to avoid seeing the a-list of the music world in the media. One thing is clear: they’ve all got great style, and we decided it was time for a celebration of the trademark rap-star fashion. So apart from an impressive rap talent, trophy wif, and best pal like Kanye West, what makes a great rapper? Cool sunglasses seem to have become a wardrobe essential for a rap-star image, whether for outside, indoors, or on the r… Continue reading →

With the London Olympics just around the corner and the torch nearing the end of its journey to the capital, we started to think about what the British sports pros would be wearing on the big day.
For rowing star Sam Townsend, the Adidas Polarized Evil Eye Halfrim Pro would be the ideal pair of sports glasses to enhance his performance on the water. With wrap around vision, Townsend would easily be able to keep an eye on the competition, whilst guaranteeing he keeps the … Continue reading →

A number of sensations can cause an unpleasant feeling in your eye which may feel as though there is a foreign body causing itching or a burning sensation, a stabbing feeling, a dull ache or a searing flash.Toothache Can Cause Eye PainConditions that are unconnected to the eye can nonetheless cause discomfort in that location due to the connection of the nerves in the facial area.  For example, chronic sinusitis can a painful throbbing in the eye, which is due to the congestion of the area and … Continue reading →

With the Olympic Games coming up, the eyes of the world are going to be on London and the professional sportsmen and women who will be performing to the best of their abilities.Goggles And Glasses For SportTraining hard is part of the key to success as is having the right equipment, and several Olympic standard sports demand protective eyewear as a given. A professional sportsperson in these areas would not dream of risking his or her eyesight by neglecting to wear goggles or glasses designed to… Continue reading →