With Jay-Z one of the top contenders in the hip hop rich list, it’s difficult to avoid seeing the a-list of the music world in the media. One thing is clear: they’ve all got great style, and we decided it was time for a celebration of the trademark rap-star fashion. So apart from an impressive rap talent, trophy wif, and best pal like Kanye West, what makes a great rapper? Cool sunglasses seem to have become a wardrobe essential for a rap-star image, whether for outside, indoors, or on the r… Continue reading →

With the London Olympics just around the corner and the torch nearing the end of its journey to the capital, we started to think about what the British sports pros would be wearing on the big day.
For rowing star Sam Townsend, the Adidas Polarized Evil Eye Halfrim Pro would be the ideal pair of sports glasses to enhance his performance on the water. With wrap around vision, Townsend would easily be able to keep an eye on the competition, whilst guaranteeing he keeps the … Continue reading →

With the Olympic Games coming up, the eyes of the world are going to be on London and the professional sportsmen and women who will be performing to the best of their abilities.Goggles And Glasses For SportTraining hard is part of the key to success as is having the right equipment, and several Olympic standard sports demand protective eyewear as a given. A professional sportsperson in these areas would not dream of risking his or her eyesight by neglecting to wear goggles or glasses designed to… Continue reading →

We’re proud of the fact that at Direct Sight you’re always spoilt for choice when it comes to glasses.

From fully-rimmed glasses frames to semi-rimless designs in all colours and designs we have a great range of glasses for you to choose from. But have you ever considered rimless glasses?

Swiss brand Tag Heuer launched its first eyewear range in 2002 and they carry the same look of quality and prestige that their famous watches always have.
Available in stainless … Continue reading →

At Direct Sight, we’re pretty excited about the new Spiderman film release. As it turns out, Peter Parker looks pretty good in his geeky glasses, which got us thinking about other characters with super powers who wear spectacles...
1.    At number 1, it has to be Superman (a.k.a. Clark Kent). As the quiet office nerd, Clark looks great in his favourite geeky frames. From the early days of the Christopher Reeve retro style, to the Tom Welling ‘Smallville’ update, we’re loving the … Continue reading →

With the festival season fast approaching, the last thing campers want to worry about is glasses and contact lenses. For many, keeping clean and topping up the beer supply are the main priorities, so the idea of trekking back to the tent or the dreaded campsite toilets for a quick contact lens change is the last thing on the mind. But unless you’re willing to suffer the front row crush, struggling to see your favourite band with poor eyesight can be a real problem. 
However,… Continue reading →

It’s a well known fact that people with dyslexia find it difficult to process words and letters, often due to a visual disturbance affecting their interpretation of the text. It is important to diagnose dyslexia early to quickly address the symptoms. Various solutions have been suggested to resolve these problems such as font type, font size and even lighting, but one of the most bizarre solutions lies in the case of coloured lens glasses.

There is evidence to suggest that for some … Continue reading →

So, who’s the most famous hero in popular literature right now to suffer from short-sightedness?

Well, we’d have to say that it’s probably Harry Potter.

His long-suffering specs (luckily he can wave his wand over them when they snap and quickly fix them) are a big part of who Harry is and what he looks like, along with his instantly recognisable lightning strike scar.

Harry Potter without his spectacles just wouldn’t be Harry Potter. He’d just be an or… Continue reading →

Despite the ending of the most popular kids’ franchise of a generation last year when the curtain fell on the final moments of Harry Potter’s Deathly Hallows film, the endearing and instantly recognisable nature of the spectacled protagonist has left an indelible lightening sized mark in regards to children’s fashion.Daniel Radcliffe portrayed JK Rowling’s Potter character in a Hollywood movie series which spanned much of his childhood and early adult life, watching him become synonymous… Continue reading →

In the warm summer months, most people remember to protect their skin from ultraviolet (UV) rays and sun burn with sunscreen, but does everyone know that UV radiation is just as harmful to your eyes as your skin?All opticians know the dangers of UV radiation and can advise their customers on the best ways to protect their eyes, usually with UV protective prescription glasses or sunglasses.Do you know where your sunglasses are?Lots of people own sunglasses and treat them as a fashion accessory, n… Continue reading →