Luxury Italian fashion house Gucci has never been known to shy away from embracing new concepts and visions in their work, and there is no exception when it comes to their eyewear collections.Gucci look to save the world one pair of glasses at a timeLast year Gucci released a line of bio-based frames made from castor seeds in an effort to be the biggest name in eco-friendly glasses. And if that wasn’t enough, for this season Gucci has fashioned some glasses using liquid wood bamboo for their b… Continue reading →

Whilst perfect vision isn’t a requirement for the majority of jobs, it is for certain professions and having corrective glasses or even surgery isn’t an option.

So what are these jobs and what are the requirements?

•    Airline Pilot. If you want to be a pilot, you will generally be required to have absolutely perfect vision. This is because other people are putting your life in their hands. Wearing glasses isn’t an option because they might break, become lost. Y… Continue reading →

Researchers at Californian VisionCare Ophthalmic Technologies produce a telescope implant capable of combating Age-related macular degeneration
As the second biggest cause of blindness worldwide, age-related macular degeneration (AMD) presents a serious challenge to health care today. The condition, which damages the part of our retina responsible for seeing and transmitting fine detail to the brain, is a huge focus for ophthalmic technology researches around the world, and recently a new s… Continue reading →

With the London 2012 Olympic and Paralympic Games fast approaching, iconic sports eyewear brand Oakley, an official sponsor of the event, has released a range of commemorative sunglasses for the events.The collection, instantly recognisable as Oakley due to signature features such as colourful frameless lenses and sport-inspired heavy duty structure, will include two Team GB performance styles, Radar Path and Flak Jacket, and two London 2012 active-lifestyle models, the heavier London 2012 Fuel … Continue reading →

Today, if we start finding that our vision is impaired – if we have difficulty focussing on objects far away, or squint in an attempt to read a book – we book an appointment with an optician to get a diagnosis of our eyesight and expect to have it corrected with glasses. We take it for granted that the medical knowledge is there.

When Were Corrective Glasses First Developed?

Initially people used a form of magnifying glass to allow them to focus on objects. Because the… Continue reading →

Cycling has become something of a sport for heroes in recent years, with the popularity of Lance Armstrong, Mark Cavendish and the Tour de France increasing interest in this endurance, physically exacting sport.

Proper Eye Protection Shows A Cyclist Is Serious

However, protecting the eyes whilst road cycling is absolutely crucial. Cycling without some form of eyewear is a real no no and something that separates the professional rider who takes his sport seriously from the … Continue reading →

Anyone who works in a restaurant will tell you that it’s not just tips that clientele forget about when leaving. People leave all kinds of expensive personal items when rising from their restaurant table, from wallets and mobile phones to handbags, cameras and much more. Mostly people return for these items, but not for everything.People don’t bother coming back for their cheap glassesSeveral restaurants in America have found that so many of their customers forget their reading glasses when … Continue reading →

With the Olympic GB Rowing Squad to be announced on the 6th June, we were proud to see some great results from the squad at the Rowing World Cup in Lucerne, Switzerland.The GB team won three gold medals on the finals day, which is their last competition before the Olympics start this summer.The team wore Adidas Supernova Pro and Adizero Tempo glasses, and we think they look great!Shop the Adidas eyewear collection.… Continue reading →

 American actress and musician Zooey Deschanel has become somewhat of a style queen for the current young hipster generation, known for her quirkily distant role in the refreshingly non-linear comedy drama movie 500 Days of Summer, and her recent portrayal of the lovable geek, Jess, in recent hit US-based sitcom New Girl.The StyleDeschanel is an example of one of many modern day celebrities who have helped make the geek look cool again, responsible for the current clamour to obtain an alternati… Continue reading →

Often people talk of treacherous driving conditions in terms of driving rain, heavy snow or mist and fog which obscure visibility of vehicles around you, but strong sunshine is understated as a potentially dangerous form of weather, where wearing the right sunglasses can be the difference of keeping your eyes on the road for those valuable few seconds where you would otherwise be momentarily blinded.Blinding SunAlthough extensive sunlight on your car windscreen is most likely during the coming s… Continue reading →